In recent weeks, an unconventional billboard campaign has unfolded around Kwame Nkrumah Circle and various key points in Accra, pitting the National Democratic Congress (NDC) against the New Patriotic Party (NPP) in a unique “throwback” confrontation
These billboards spotlight tweets from Vice President Dr. Mahamudu Bawumia during the NPP’s 2016 campaign leading up to the general election. Dated December 2, 2015, one billboard featured a tweet asserting, “NDC has resorted to increasing taxes under the economic difficulties they created. An NPP Government will do differently.” Another revisited a tweet from October 2016 by Nana Akufo-Addo, stating, “There are a few people who have prospered under this government, largely members of the President’s family and his inner circle.”
The initial billboard, positioned near Danquah Circle in late November 2023, was mysteriously dismantled, sparking social media speculation about government involvement. Since then, additional billboards have emerged across the capital, rekindling conversations about unfulfilled promises made by Vice President Dr. Mahamudu Bawumia, who is poised to contest the presidency in the upcoming year.
In response to this development, a counter-campaign has emerged, featuring billboards displaying news article screenshots about NDC Presidential candidate John Mahama. As both political heavyweights employ novel strategies to convey their messages, the potential impact on voter decisions in the December 2024 elections remains uncertain. The billboard battle adds a layer of intrigue to the political landscape, as the parties vie for public attention and support in this unique and visually striking confrontation.
Some Images of NDC and NPP Engage in Billboard Battle
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