The National Football League (NFL) Super Bowl Halftime Show teaser commercial titled “Born to Play,” unveiled during the AFC championship game on CBS, directs attention to Ghana’s rich culture and economic potential, offering a glimpse into its vibrant landscapes and opportunities for enrichment.
Crafted under the direction of J Owusu, the commercial boasts a team of skilled professionals and showcases NFL stars such as Saquon Barkley, Justin Jefferson, and Cameron Jordan, underscoring the league’s commitment to nurturing international talent and forging global connections.
This endeavor reflects the NFL’s overarching strategy, epitomized by the Global Markets Program, which spans 21 teams across 14 diverse international markets. The 2024 Super Bowl advertisement aspires not only to capture electrifying football moments but also to underscore the NFL’s dedication to cultivating a worldwide fanbase. By spotlighting Ghana, the ad amplifies the country’s allure, celebrating its deep-rooted heritage, welcoming hospitality, and promising prospects on the global stage.
The commercial serves as a poignant testament to Ghana’s appeal, offering viewers a glimpse into its multifaceted charm and future potential. Furthermore, the NFL’s expanding footprint in Ghana, exemplified by players like Jeremiah Owusu-Koramoah, contributes to the nation’s representation within the league, fostering a sense of pride and recognition on an international scale. As the NFL continues to embrace diverse cultures and markets, Ghana emerges as a focal point in its narrative of global expansion and inclusivity.
WATCH: BORN TO PLAY COMMERCIAL – NFL SUPER BOWL
