Twitter, under the ownership of Elon Musk, has undergone a significant rebranding, with its iconic blue bird logo being replaced by a new white “X” on a black background
Musk made the announcement on his own Twitter account, revealing his vision to create a “super app” similar to China’s WeChat. The new logo has already appeared on the desktop version of the social network, while the mobile app is yet to feature it.
In addition to the logo change, there are further plans to alter the terminology used on the platform. Instead of “tweets,” posts will now be referred to as “x’s.” Elon Musk himself changed his profile picture to the new logo and updated his Twitter bio to include “X.com,” which redirects to Twitter’s page.
Musk is going full throttle for the everything app space, leaving old Twitter in his wake, and eyeing the successes of Asia’s trailblazers like WeChat and Moj.
“Succeeding in just a couple of additional services, such as shopping or payments, could be all that’s needed to make X better than Twitter was. But there are already so many alternatives, so Musk and co are playing an enormous game of catch-up. Drew Benvie, social media commentator and founder of digital agency, Battenhall said.
The idea of transforming Twitter into a comprehensive “super app” has been an ongoing theme for Musk, who aims to revolutionize the concept of social media. This move follows a series of changes introduced by Musk during his ownership of Twitter, including adjustments to content moderation and service charges. However, the platform has faced challenges, such as technical issues and user dissatisfaction.
The decision to rebrand Twitter sparked discussions about the impact on its original user base, as some users mourned the loss of the iconic blue bird logo. The rebranding process has been rapid, but it has raised security concerns, as transitions between company names can potentially encourage phishing attempts.
Elon Musk’s fascination with the letter “X” has been evident throughout his career. He founded X.com in 1999, an online banking platform that later merged with PayPal and was eventually sold to eBay. Musk’s company, SpaceX, and even the name of his first child, X Æ A-12 Musk, also reflect his affinity for the letter “X.”
While the rebranding effort by Twitter may represent Musk’s ambitious vision for the future of social media, it has not been without controversy and challenges. The platform will now move forward under its new brand as “X Corp,” as the company seeks to carve its path in the ever-changing landscape of online communication and connectivity.
