The Automobile Dealers Union of Ghana (ADUG) has officially confirmed a significant drop in vehicle prices across the country.
News Card- Automobile Dealers Union of Ghana Announces 15% Vehicle Prices.
Members of the union have implemented an average 15% reduction in the cost of vehicles, directly responding to recent improvements in the foreign exchange market and key policy changes by the government.
Following a period of relative stabilisation of the Ghana cedi against the US dollar, ADUG members have honoured their earlier public commitment by lowering prices. The union emphasised that this adjustment is not a temporary promotion but a deliberate pass-through of cost savings to consumers, reflecting responsible business conduct amid improving economic conditions.
STATEMENT: Automobile Dealers Union of Ghana Announces 15% Vehicle Prices
STATEMENT- Automobile Dealers Union of Ghana Announces 15% Vehicle Prices.
The recent removal of the COVID-19 levy has further eased the financial burden on importers and dealers. Combined with the steadier exchange rate, this policy shift has created the necessary headroom for meaningful price adjustments. ADUG highlighted that both factors—exchange rate stability and levy abolition—have played critical roles in enabling the current round of reductions.
For several months, Ghana’s automobile market faced sharp price increases fuelled by cedi depreciation, elevated import duties, rising international shipping fees, and lingering global supply chain challenges. Throughout this difficult period, the Automobile Dealers Union of Ghana repeatedly assured buyers that any genuine recovery in the cedi’s value would lead to downward price revisions rather than sustained high margins.
National Responsibility and Consumer Benefits from 15% Cut
ADUG described the price reduction as a demonstration of good faith and national responsibility. By passing on the benefits of improved macroeconomic conditions, dealers aim to make vehicle ownership more accessible to Ghanaians at a time when many households are still recovering from previous economic pressures.
What This Means for Car Buyers in Ghana Right Now
Prospective buyers can now expect noticeably lower asking prices at accredited dealerships nationwide. While the exact percentage may vary slightly depending on make, model, year, and dealer-specific costs, the union confirmed that the average reduction stands at around 15%. Shoppers are encouraged to compare offers from ADUG member outlets to take full advantage of the new pricing environment.
For the latest updates on Ghana’s automotive market, economic policies, and consumer trends, read our related article on [How Exchange Rate Changes Are Reshaping Ghana’s Import Sector](/ghana-exchange-rate-impact-import-sector-2026).
