Burger King has launched a captivating advertisement that weaves together nostalgia and modern trends, featuring the infectious track “Shake It to the Max (Fly)” by Ghanaian singer Moliy.
The ad takes viewers on a journey through the 1990s, 2010s, and present day, showcasing the evolution of fashion, social scenes, and the timeless appeal of Burger King’s meals. Moliy’s song, which became a global sensation after its release in December 2024, has been the soundtrack to a viral TikTok dance challenge, inspiring over 235,000 videos and propelling the track to international chart success.
The advertisement highlights the song’s theme of enjoyment and freedom, perfectly aligning with Burger King’s “Your Way” campaign, which emphasizes customization and personal choice. Scenes of characters dancing at a roller rink, enjoying Burger King fries, and sharing moments of connection reflect the song’s energetic vibe and the brand’s commitment to creating memorable experiences. Moliy, an American-Ghanaian artist, has seen her career soar with this hit, which peaked in numerous countries, including the United States, Canada, and the United Kingdom, thanks to its viral spread on social media.
Burger King Embraces Nostalgia with Moliy’s Viral Hit “Shake It to the Max” in New Ad Campaign.
Our very own 🇬🇭
Moliy’s ‘shake it to the max’ to the whole wiase ! 🔥
— GhanaTrends.com (@GhanaTrendsInc) September 8, 2025
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This collaboration underscores the power of music and social media in amplifying brand messages, as “Shake It to the Max” not only became Moliy’s highest-charting single but also a cultural phenomenon. The ad’s nostalgic elements resonate with audiences across generations, reminding them of the joy found in simple pleasures like a Burger King meal, while also celebrating the continuity of fun and connection through the decades. The strategic use of Moliy’s track demonstrates how modern marketing can leverage viral trends to create a lasting impact.
Burger King’s choice to feature “Shake It to the Max” in its campaign is a testament to the song’s universal appeal and its ability to transcend cultural boundaries. The ad’s success is a reminder of how brands can tap into the zeitgeist by partnering with artists whose work resonates globally. Moliy’s rise to stardom, catalyzed by this collaboration, highlights the symbiotic relationship between music and advertising in the digital age, where a single song can become a worldwide phenomenon.
As the advertisement continues to gain traction, it reinforces Burger King’s position as a brand that understands and adapts to cultural shifts. The integration of Moliy’s track not only enhances the ad’s appeal but also positions Burger King as a forward-thinking company that embraces contemporary trends. This campaign is a prime example of how music can be a powerful tool in marketing, creating emotional connections and driving engagement across diverse audiences.
