The Supreme Court of Ghana has jettisoned a suit seeking to declare as unconstitutional the Food and Drugs Authority’s (FDA) guidelines that prohibit celebrities from advertising for alcoholic beverages in the country.
This comes following Mark Darlington Osae, manager for Musicians Reggie N Bollie who opined that the directive is discriminatory and unconstitutional.
Many Ghanaians have weighed in their thoughts remarking that celebrities in Ghana are primary role models for the youth and young ones and their influence in alcoholic beverages have devastating impact on the young hence the bank is a step in the right direction.
Background of the FDA Celebrities Alcohol Adverts Ban Okayed by the Supreme Court of Ghana
The Food and Drugs Authority (FDA) in 2016 instituted guidelines for the advertisement of foods and beverages, where the authority noted that no well-known personality or professional shall be used in alcoholic beverage advertisement.
This move by the FDA in 2016 was met with a backlash from some celebrities with efforts of annulling the ban but proved futile leading to the recent suit seeking to achieve the intended annulment
