Amidst President Joe Biden’s ban on TikTok usage on the majority of US government devices, an unexpected turn emerged during the Super Bowl on Sunday where his campaign team joined the TikTok platform.
This move contradicts a 2022 US legislation, signed by President Biden himself, which prohibited most federal government devices from accessing TikTok due to security concerns.
The launch video, titled “lol hey guys,” showcased aides engaging the US President in a light-hearted discussion about his preferences for the Super Bowl. Despite the ban on TikTok for government devices, the Biden campaign opted to leverage the platform for engagement during the high-profile event.
Notably, Mr. Biden’s TikTok account will not be managed by the president personally; instead, his campaign team will oversee its operation, as confirmed by aides to US media outlets. This decision reflects a strategic maneuver to connect with audiences on a popular social media platform while adhering to security protocols outlined in federal legislation.
The juxtaposition between the Biden administration’s ban on TikTok for government use and its campaign’s active presence on the platform underscores the complexities of balancing security concerns with digital engagement strategies in contemporary political landscapes.
Suggested Reason Why Joe Biden’s Campaign Team Joined Tiktok
Democratic strategist Michael Starr Hopkins, known for his work on Barack Obama and Hillary Clinton’s campaigns, acknowledges that many Democrats have been hesitant to leverage TikTok due to data security concerns. However, he emphasizes the necessity for candidates to recognize TikTok as a platform capable of reaching a wide range of demographics.
You’ve got to meet voters where they are. If they’re using it, they’re using it, and we can’t afford to be at a disadvantage if Republicans are utilising it, he said.
In anticipation of Mr. Biden’s 2024 campaign, there’s an emphasis on reigniting the remarkable youth turnout that played a pivotal role in his previous victory. According to Tufts University’s Center for Information & Research on Civic Learning and Engagement, approximately 50% of young voters participated in the 2020 election, with 65% of those between 18 to 24 voting for the Democratic president. Despite these figures, opinion polling suggests a potential fracture within this electoral coalition.
WATCH: US PRESIDENT JOE BIDEN ON TWITTER
@bidenhqlol hey guys♬ Fox nfl theme – Notrandompostsguy
